Fresh new look at our flagship store on Regent Street. New and established British designer brands take centre stage in the newly refurnished second floor.
As well as Jaeger’s own ‘Boutique’ range, luxury jewellery, books, shoes, beauty, and accessories are all now offered on the new floor.
The Gallery carries forth the Jaeger heritage, which has been reflected using old advertisements and a time-line that feeds through to the coffee area.
Coffee and wifi area
The white fixtures which are finished in rose gold, and, 1950′s furniture refreshes the slightly dated room with a modern twist.
Out of the lift, you are brought into the great, brightly lit room and fab new muted grey and duckegg green flooring. The fresh new lighting and the fragrant smells of the new bath and body and candle scents hits you as you walk through.
One corner hosts accessories brand ‘Angel Jackson’, clothing lines ‘Suzannah’, ‘Preen Line’, and ‘Goat’.
The black Angel Jackson bags are quilted leather with hard-wear finishes. The pastel coloured clutches are a great finishing touch for your summer outfit.
Suzannah has a small but sleek range occasion wear dresses from £399 – £650
Preen Line have offered some great knits and printed silks.
Goat has a concise wool crepe range of integratable dresses and jackets which have so far been a popular choice due to their sophisticated necklines and flattering cuts. All of which are timeless pieces.
Orla Kiely’s ‘Cloud Top’ really pins down the sheer layers on matt layers trend for SS.
Bold finishes and girly silhouettes…
I particularly like the Claire Coles scarves as I relate to her background in textiles. Being a textiles artist, she has incorporated mixed media techniques into these beautifully printed silk scarves with her signature style in Botanical and natural forms.
Some of the scarves show enlarged scales of her work: hand and machine embroidery mixed with watercolour. The colours really work well over the Goat dresses by subtly highlighting the shade of the dress.
Aloë has also become one of my new favourite brands. The way the designers have taken their initial base in lingerie design and developed it into outerwear really shines through. This beautiful washed silk and English lace nude top is one of my favourites. 
Charlotte Taylor The midi-skirt has a gorgeous green checked penguin silhouette against a golden background.
The quilted Taj print collection…..the jacket uses traditional Indian quilting techniques which obviously I’m a fan of. 
Nicholas King’s hand crafted jewellery boasts quirky designs by trapping fabric and trinkets into the resin. The pineapple ring is my fave.
Cutting edge costume jeweller Mawi focuses on luxurious statement pieces as well as these Glitter Bug bags..
AaaaHhhhh… Studio Nicholson
The designer that turned menswear upside down, on its side and straight into womenswear. These pieces work on all shapes and sizes. The slick lines and oversized silhouettes make this my favourite collection on the floor.
Even though the models braved bare bums in the cold and gritted their teeth in those painful heels, the shoot was playful and we ended the day on schedule, ending the night with a well-deserevd party.
